The Advertising Business Is Relieved But Suspicious About Google’s Decision To Maintain Cookies In Chrome

Google has officially announced that it will not remove third-party cookies in Chrome. Ad execs are left wondering whether they can finally stop stockpiling antacids. The pivot, announced yesterday, surprised many people — not because they thought Google's cookie...

Publishers Fear Ad Revenue Drop as First-Party Cookies Under Threat

In the years since Google originally revealed its decision to delete third-party cookies from its Chrome browser, one recurring theme at conferences and in think pieces has been that publishers should invest in first party data. More precisely, businesses should...

The Video Game Industry Is Finally Becoming Serious About Player Safety

In 2025, we will embark on a new era of safety by design for our digital playgrounds. Online games bring billions of people together to play, network, and unwind. However, they are also places where harassment, hate speech, and grooming for violence and sexual...

Roblox Adds Safety Features To Prohibit Kids Under 13 From Social Areas And Other Experiences

Several studies have accused Roblox, a popular gaming platform geared at preteens, of failing to implement strong kid safety procedures, exposing them to dangers such as grooming, explicit content, and violent or abusive stuff. In a significant modification to its...

In 2024, Amazon Prime Video Is Expected To Generate Over $1 Billion In Advertising Revenue

Amazon Prime Video could make more than $1.7 billion in 2025 after it begins selling advertising this month, with a projected revenue of more than $1 billion in 2024. That figure pertains to what Moffett Nathanson refers to as "core Prime Video" and excludes the money...

There Is A Way To Improve The Chaotic And Repetitive State Of The Bidstream

When Waffle House restaurants begin to close, bad weather is likely approaching. An impending international catastrophe may be signaled by an increase in pizza orders near the Pentagon. Additionally, an increase in the size of Ads.txt files is a strong indicator of an...

Workers At IT Giant Samsung Are going On Strike Indefinitely

A union representing workers at South Korean technology behemoth Samsung Electronics has called on its about 30,000 members to go on strike indefinitely as part of a campaign for improved pay and benefits. The declaration came on the final day of a three-day national...

Scientists Issue A Dire Warning To NASA, Stating That Its Current Plans Could “Destroy” The Moon

Scientists have sent NASA an urgent warning, stating that if the space agency continues with its current plans, they could "destroy" the Moon. The Texas-based corporation Celestis launched an expedition project earlier this week with the goal of building a "permanent...

Users Of Apple Watches Were Startled To Learn That A Now App “Knows They’re Sick” Days Before They Exhibit Any Symptoms

The 'amazing' Apple Watch feature that can "predict" when you're unwell has people swarming to social media. Imagine having the ability to foresee when you would become ill so that you could take more vitamins and prevent a cold before it had a chance to completely...

Adtech Companies Should Heed The FTC’s Warning About Hashing

A hash is essentially rubbish. To be more specific, hashing data does not make it anonymous, and regulators, like the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC issued a blog post reminding corporations that...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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