The data and metrics that ensure that their marketing efforts are reaching the correct people are more important than content when it comes to maximizing the success of CTV advertising campaigns and making them profitable. Daniel Trotta of Warner Bros. Discovery,...

Elon Musk recently made a surprising accusation about Jeff Bezos, a fellow billionaire. He claims Bezos warned numerous people that Donald Trump would lose the 2024 US presidential election to Vice President Kamala Harris. Furthermore, he accused Bezos of encouraging...

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

The Trade Desk is indeed developing a CTV operating system. So much for dispelling those rumors. Weeks earlier, CEO Jeff Green said they were mistaken. They were only mistaken if they believed this operating system would compete with others in the space. Classic ad...

Are virtual avatars the future of digital engagement, taking us away from conventional social elements? Meta CEO Mark Zuckerberg appears to believe so, given on recent pronouncements about AI-generated content being a larger part of the social media experience. This...

According to five experts in this field, as online creators enter metaverse platforms such as Roblox and Fortnite, some engage in fraudulent behaviors that observers feel could harm brands and marketers' rising interest in the medium. Fortnite and Roblox are in the...

This month, Whole Foods, McCann, and PMG will launch ads on Perplexity AI. However, many others are hesitant, questioning whether the investment is worthwhile—at least for the time being. Their hesitancy stems from two main causes. First, there's the lawsuit NewsCorp...

In line with its recent holiday pushes, TikHub is keeping its in-app livestream shopping initiatives top priority this next season with diverse in-app celebrity-led shopping events as well as special promotions and discounts from big companies. As the ByteDance-owned...

A NASA insider has provided a concerning update following questions expressed about the health of two astronauts stranded in orbit until 2025. Not ideal is being stuck in space. Actually, it sounds like the opening of a science fiction horror movie. On the whole...

According to a whistleblower, officers in the United States Navy have reported being pursued by intelligently piloted UFOs traveling at speeds of up to 3000 G-forces. Pentagon insider Luis Elizondo made the startling assertions during the second Congressional hearing...

The rise of artificial intelligence (AI) and new automated tools has revolutionized the programmatic advertising sector, raising concerns among some marketers about the future and scope of their roles. According to a Forrester Research research from 2023, automation...

Wow, a really bull market. Dogecoin (DOGE-USD), the cryptocurrency whose mascot is a super-cute dog that says things like "much wow," has increased in value since Donald Trump won the presidential election last week. It's hitting the afterburners now, after Trump...

SoundCloud, a music streaming service, has partnered with PubMatic to provide premium advertising inventory across the platform's tools and solutions, according to a press release. Advertisers can use PubMatic's platform to access global programmatic video and display...

Even brands that people associate with gaming are new to in-game advertising. Earlier this year, Sony Electronics promoted its INZONE line of gaming noise-canceling earphones with its first in-game advertising campaign. The advertisements targeted Saudi Arabian gamers...

A mother of three survived a terrible bear attack in which the animal concealed herself under leaves so it could later eat her. In 2015, Natalya Pasternak and her dog, along with her 80-year-old friend Valentina Gorodetskaya, went to the woods to gather birch sap when...

Following years of concentrating their Roblox budget on custom brand activations, marketers are now focused on the platform's programmatic advertising potential. While Roblox studios see this as a positive development that will benefit everyone, they also expect their...

The distinction between influencers and creators is a topic of ongoing discussion in the creative economy and the advertising industry. There are now more methods to distinguish between the two sorts of talent as the business develops and captures a larger portion of...

TikTok says it will challenge Canada's national security ban on the app in court, but users shouldn't be concerned just yet. The Canadian government declared on Wednesday that TikTok's operations in the country will be banned following a thorough national security...

Several studies have accused Roblox, a popular gaming platform geared at preteens, of failing to implement strong kid safety procedures, exposing them to dangers such as grooming, explicit content, and violent or abusive stuff. In a significant modification to its...

Dealmakers hope that Samba TV's confirmation last week of its acquisition of Semasio is indicative of the recent wave of ad tech mergers and acquisitions that will eventually flow into a more stable pipeline. Such objectives are gaining traction because the macro and...

Jason Lee, the creator of the media company Hollywood Unlocked, has returned to his birthplace of Stockton after winning the position for District 6 on the Stockton City Council. According to Stocktonia, Lee defeated incumbent Kimberley Warmsley in the general...

The public's response to Donald Trump's announcement of victory in the 2024 U.S. Presidential Election was not entirely positive. Others are furious and voicing grave concerns for the nation's future, while others are celebrating. Kamala Harris has now sent a little...

In an effort to generate enthusiasm among its present user base for the eagerly awaited device, Nintendo announced on Wednesday that it will permit current Switch games to be played on the popular console's successor. Following the announcement, Nintendo's stock ended...

significantly while Amazon is now making a lot of money from advertising ($14.3 billion in the most recent quarter alone), it might make significantly more if its ad technology were in a better position. Over the years, Amazon's advertising business has thrived...