Sierra Nevada Is Brewing A CTV Strategy, But Without Video

Sierra Nevada is among the largest independent craft breweries in the United States. However, it wants customers to know that it remains a family-owned and controlled firm. Sierra Nevada has reframed its brand marketing around that theme. Sierra Nevada understood it...

Apple Announces That A New Update For The iPhone Will Include 118 New Emojis

Boomers might have a headache because a ton of new emojis will be included in the next iOS release. While it is ready to release iOS 17.4, Apple has stated that 118 new emojis will be available for the iPhone in 2024. Although the precise release date of the update is...

Engineer Testifies That Tesla’s Self-Driving Video Was Staged

According to testimony from a senior engineer, a 2016 video that Tesla (TSLA.O) used to advertise its self-driving technology was produced to depict capabilities like stopping at a red light and accelerating at a green light that the system did not have. Elon Musk,...

Hackers Leave Their Imprint On The Israel-Hamas Conflict

Politically motivated hackers have already begun to mobilize in response to the weekend Hamas attack on Israel. Disruptive cyberattacks have knocked news sites and emergency services apps offline in the days following the attack, fueling panic and confusion as people...

Today, An Emergency Notice Will Be Sent To All Cell Phones In The United States

On Wednesday, a test of the nation's emergency alert system will ping cell phones across the country and transmit notifications to radios and televisions. The big picture: According to the Federal Emergency Management Agency and the Federal Communications Commission,...

Amazon Ads Spend Growth Continues As Google And Others Slow

Digital advertising growth is slowing across numerous platforms, with the exception of Amazon Sponsored Products. In Q3, growth almost doubled to 15%, up from 8% in the previous quarter. Sponsored Products had strong growth of 29% at Amazon's main Prime Day event in...

A New Adtech Partnership Grants Multicultural Publications Access To Inventory

For their digital advertising, agencies, brands, and even smaller businesses now have access to a greater variety of multicultural publications. A new partnership has been formed between programmatic DSP Basis Technologies and Direct Digital Holdings, an umbrella...

Advertisers, Brace Yourselves: The Day Of Paid, Ad-Free Social Media Is Here

Social media will soon provide ad-free memberships. Snapchat was one of the first social media networks to offer a monthly membership, beginning in 2022. Its $3.99 Snapchat+ package offers customers unique, experimental, and prerelease features (but still includes...

Bull doge! Dogecoin surges as Trump launches a government efficiency group dubbed DOGE.

Wow, a really bull market. Dogecoin (DOGE-USD), the cryptocurrency whose mascot is a super-cute dog that says things like "much wow," has increased in value since Donald Trump won the presidential election last week. It's hitting the afterburners now, after Trump...

The Power Of Programmatic

Conversions, interest, and awareness. That is the strength of demand-side platform technology today and programmatic advertising. Welcome to the home of programmatic and DSP news and advancements. Only programmatic—the ability to optimize and target the appropriate...
Technology & News
Don’t Misinterpret Social Media

Don’t Misinterpret Social Media

INTRODUCTION: WELCOME TO THE SCROLL WARS Alright, here we go—young vs. old, good vs. bad, smart vs. “that uncle who still forwards chain emails.” Social media gets a bad rap. But pause the judgment and set down your personal feelings for a moment. Yes, it’s chaotic....

Trump Alludes To A TikTok Deadline Extension

Trump Alludes To A TikTok Deadline Extension

The deadline of April 5th to determine TikTok's future in the United States may not be finalized. According to The Hill, President Donald Trump told reporters in the Oval Office on March 6 that if a deal is not made, he would give TikTok more time to find a buyer in...

Facebook Was ‘Hand In glove’ With China

Facebook Was ‘Hand In glove’ With China

The BBC was informed by a former senior Facebook official that the social media behemoth collaborated "hand in glove" with the Chinese government on possible means of enabling Beijing to regulate and filter information in China. Former global public policy director...

X Is In Negotiations To Raise $44 Billion

X Is In Negotiations To Raise $44 Billion

According to Bloomberg News, Elon Musk's X is in negotiations to raise $44 billion from investors. Musk paid the same amount in 2022 for X, which was then known as Twitter. As the social network struggled to retain advertisers, Fidelity Investments reduced its stake...

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