No Offseason: Amazon Is Ready To Work With Advertisers In Its Sports Properties

Amazon Ads has no offseason following the successful second season of Thursday Night Football on Amazon Prime Video. At last week's CES conference in Las Vegas, Amazon was already discussing next season with advertisers and plans to update the sophisticated...

After Comparing Data, Scientists Found A World That Might Be Better For Living On Than Earth

Scientists say that a planet they just found about 1,200 light-years away might be a better place to live than Earth. Scientists have come up with a new way to figure out which exoplanets (planets outside of our solar system) are most likely to have enough water and...

NASA Has Confined Four People To A Mars Simulator For The Next 378 Days

Have you ever imagined what it might be like to live on Mars? Four people are about to find out since they've been confined inside NASA's planet simulator for the next 378 days. If all goes as planned, research scientist Kelly Haston, structural engineer Ross...

2023 Was A Difficult Year For Game Developers

A year-long wave of layoffs has rattled video game makers, who say they are hard to square the industry's success with the quantity of layoffs. According to VideoGameLayoffs.com, a site operated by game developer Farhan Noor, over 6,000 positions in the games industry...

Google Is Accused By The Department Of Justice Of Monopolizing Advertising Technologies

On Tuesday, the Department of Justice and eight states sued Google, alleging that the internet behemoth has an illegal monopoly on online advertising. It's the fifth federal antitrust suit filed against the Alphabet-owned corporation since the DOJ sued it in 2020 over...

Mark Zuckerberg’s Augmented Reality

Mark Zuckerberg has a grandiose vision for the metaverse, and he hopes that one day you will, too — albeit through a pair of augmented reality glasses. AR goggles, according to Zuckerberg, are a "holy grail" device that will "redefine our relationship with...

Attack Of The Clones: The Hidden Scourge Of Bid Duplication In Programmatic

The sheer number of carbon duplicates that programmatic auctions are producing is threatening to bring down the entire programmatic industry. The severe bid duplication is beginning to be noticed by buyers as unusual behavior. Demand-side platforms are unable to...

According To The IAB, Ad Spending On Digital Video Will Exceed $55.2 Billion This Year

According to the Internet Advertising Bureau, which released a study finding that spending on digital video advertising is growing at nearly double the rate of other forms of digital advertising, and headed toward a record year, as viewers continue to embrace the...

PlayStation Is Introducing A New Handheld Device

Sony has introduced a fresh new PS5 console accessory. The mysterious 'Project Q' device is currently in development. Sony's YouTube video reveals that the new device resembles a PS5 controller sliced in half with a screen sandwiched between the two pieces. Isn't that...

Police Say 269 Bodies Recovered In Ukraine’s War-Torn Irpin

The town, which had a pre-war population of around 62,000, was one of the main battlegrounds for Russian troops before they withdrew from Ukraine's northern regions to intensify their offensive in the east. Since the town was retaken from Russian forces in late March,...
Technology & News
Time’s Running Out. TikTok TikTok

Time’s Running Out. TikTok TikTok

Following the passage of a measure by President Joe Biden that could result in TikTok's ban in the United States, ByteDance, the Chinese firm that owns TikTok, is considering selling the well-known app. A potential acquisition of TikTok would need more than simply...

Amazon Exceeds Expectations; Ad Sales Increase 24%

Amazon Exceeds Expectations; Ad Sales Increase 24%

Amazon delivered another strong set of results, marking the fifth consecutive quarter in which profits above expectations. Sales increased significantly across the board, particularly in the company's computing segment. The advertising division's revenue increased 24%...

Microsoft Makes Copilot Available For All Marketers

Microsoft Makes Copilot Available For All Marketers

Microsoft's AI assistant Copilot is now available to all marketers on the Microsoft Advertising Platform, a month after expanding the testing pool, the firm stated today. Microsoft promotes CopIlot as a tool that allows advertisers to save time on ordinary operations,...

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