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This Is Netflix’s Upfronts Presentation, Following The Completion Of Its Advertising Platform
Just a few months after introducing its ad-supported tier, Netflix held its inaugural upfront event in 2023, guaranteeing that it would introduce enhanced measurement and targeting tools. Netflix disclosed its intention to establish its own proprietary advertising...
Bluesky Is Currently Conducting A Trial Of A Novel “Live” Indicator, Commencing With The NBA
Bluesky has implemented a new test that incorporates a red border around the NBA's profile image and a "live" callout beneath it, thereby simplifying the process of determining the time of an NBA game. Bluesky COO Rose Wang announced yesterday that, upon clicking the...
A significant Blu-Ray Manufacturer Will Cease Production Of Blu-Ray Discs And Blu-Ray Drives Due To A Decrease In Demand
Pioneer Corporation has purportedly exited the Blu-ray optical drive business, a significant development for the optical media industry, according to a report by Impress. Shanxi Lightchain Technology Industrial Development Co., Ltd., a Chinese company, has acquired...
The U.S. Cable TV Industry Is Being Reshaped As Spectrum And Cox Merge In A $34.5 Billion Deal
Charter Communications and Cox Communications, two of the nation's largest cable providers, announced a merger agreement on Friday, valuing Cox at $34.5 billion on an enterprise basis. This announcement represents a significant shift for the U.S. cable industry. The...
The Number Of Active Users On The Netflix Ad-Supported Tier Has Now Exceeded 94 Million
Netflix has announced that the $7.99 monthly ad-supported tier of its streaming service has attracted 94 million active users, a significant increase from the 70 million subscribers that were disclosed in November of last year. Netflix currently boasts over 700...
The Impact Of New Tariffs On The Film Industry On Netflix
In the current uncertain stock market, there are no clear-cut answers, as President Trump's recently implemented trade tariffs are beginning to affect industries that were not initially identified as targets for these trading headwinds. The technology sector,...
The 2025 NFL Thanksgiving Schedule Is Highlighted By The Cowboys vs. Chiefs Matchup
In recent seasons, the NFL has attempted to schedule games on Christmas Day; however, Thanksgiving remains its most significant holiday. Since 1934, when former Detroit Lions owner George A. Richards proposed hosting the Chicago Bears on Thanksgiving Day, NFL football...
Although YouTube TV Is Growing By Disrupting The Cord-Cutting Trend, Not Everyone “Enjoys The Zen”
YouTube TV has emerged as one of the leading pay-TV providers in the United States in a mere eight years, amid a climate of decline and cord-cutting. It has challenged the long-standing living-room paradigm by rapidly expanding to over 8 million U.S. households (only...
Michael Jordan Will Become A Special Contributor For NBC Sports
On Monday, NBCUniversal revealed that Michael Jordan will be a special contributor to NBC Sports for the 2025–2026 NBA season. The 2009 Naismith Basketball Hall of Fame inductee and six-time champion stated in a press release, "I am so excited to see the NBA back on...
Peacock Releases The 2025–2026 NBA Streaming Experience
With its much awaited streaming debut in the 2025–2026 season, Peacock today revealed specifics of its new streaming agreement with the NBA. Peacock's NBA streaming service, which was unveiled during NBCUniversal's Upfront presentation at Radio City Music Hall, aims...
To Help ‘Dying’ Hollywood, Trump Imposes A 100% Tariff On Films Produced Elsewhere
The American film industry is dying a "very fast death" because of the incentives other nations are providing to entice filmmakers, according to U.S. President Donald Trump, who on Sunday proposed a 100% tariff on films made abroad. "This poses a threat to national...
The Film Industry Today And The Rise Of Connected TV: A New Era Of Entertainment
The film industry has always been shaped by innovation, from the introduction of sound and color to the rise of digital effects and streaming platforms. Today, we're witnessing another pivotal shift—one that blends content, technology, and audience behavior: the rapid...
Netflix Launches Their Generative AI-powered Search Engine
After teasing a new AI-powered search experience during its last earnings conference, Netflix formally introduced the feature at its tech and product event on Wednesday. This new search experience will employ OpenAI's ChatGPT to offer users a conversational discovery...
Google Wants To Start Producing Films And Television Shows
Google, the digital behemoth owned by Alphabet Inc., has announced an ambitious new effort into Hollywood with its "100 Zeros" film and television production initiative, according to Business Insider. The multi-year collaboration with Range Media Partners, a prominent...
Los Angeles Takes Action To Reduce Filming Fees And Simplify Permits In An Effort To Help The Film Industry
The Los Angeles City Council decided Tuesday to look into measures to make filmmaking in the city more economical and effective, as Hollywood continues to experience a decline in production activity and job losses. According to NBC Los Angeles, Councilmember Adrin...
Colleen Hoover’s “Reminders Of Him” Will Be Lainey Wilson’s First Feature Film
Grammy winner Lainey Wilson will star in her first feature film in Universal's adaptation of "Reminders of Him," a best-selling novel by Colleen Hoover. Maika Monroe, Tyriq Withers, Lauren Graham, Rudy Pankow, Bradley Whitford, and Nicholas Duvernay are among the cast...
The Creation Of Hollywood Films Has Substantially Decreased As Workers Battle To Make Ends Meet
As Los Angeles's film and television production reaches all-time lows, iconic studio lots are more silent than ever. Thousands of employees in the film industry are thus having difficulty making ends meet. California Governor Gavin Newsom suggested expanding tax...
“The Simpsons” Celebrated Its 100th Episode Today, 31 Years Ago: A Look Back
The Simpsons, FOX's breakthrough animated sitcom, made television history on April 28, 1994, when its 100th episode aired, solidifying its status as a cultural powerhouse. The episode, "Sweet Seymour Skinner's Baadasssss Song," was a major turning point for a program...
Before TV Upfronts, Netflix Co-CEO Reveals Subscriber And Advertising Strategies
Netflix continues to encourage users worldwide to like and subscribe. However, the precise number of subscribers and likes will remain in the streamer's vault in the future. Ted Sarandos, co-CEO of Netflix, discussed the company's recent decision to stop disclosing on...
Snoop Dogg And NBCUniversal Sign A New Deal For His Death Row Films And A Comeback To “The Voice”
Snoop Dogg and NBCUniversal Entertainment & Studios have struck a lucrative new deal. The latter has established what it calls a "new creative partnership" with the hip-hop artist and his production company, Death Row Pictures. On Wednesday, Donna Langley, the...
The DOJ Is Investigating Fubo’s Merger With Disney, Raising Concerns
ts. When a federal judge blocked the launching of Venu's sports streaming platform in August 2024 because to Fubo's lawsuit, the company's plans were wrecked. At first, the merger seemed to open the door for Venu's comeback, but new legal challenges from distributors...
Ben Affleck Says California Took The Film Industry “For Granted”
Over the last few months, I've been working hard to underscore the importance of film and television tax breaks in California, as well as wherever else where production will take place. Not only do these create jobs in a community, but in California, they have...
CTV Still Has A Fraud Problem
A lot of F-bombs were dropped on stage at the Coalition for Innovative Media Measurement (CIMM) meeting in New York City earlier this week. And no, it's most likely not the F-bomb you're thinking of. Fraud continues to plague the online advertising ecosystem,...
Lindsay Lohan, An Alum Of “This Is Us,” Will Star In The Hulu Drama “Count My Lies”
Lindsay Lohan will star in her debut TV show with a script. The actress will play the lead in the drama Count My Lies, which Hulu is currently developing. The project, which is based on a Sophie Stava novel, is the brainchild of 20th Television and former This Is Us...