‘Bob Marley: One Love,’ Paramount’s biography about the reggae legend, grossed $44 million during the Valentine’s Day weekend.

Paramount’s biopic, “Bob Marley: One Love,” about the reggae legend and directed by Reinaldo Marcus Green, remained popular throughout the Valentine’s Day weekend, grossing $44 million in the six days since its premiere. The film grossed $27.7 million in three days alone, surpassing Paramount’s Elton John biopic “Rocketman,” which debuted in the pre-pandemic summer of 2019.

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In fact, the Marley film falls just short of outperforming Warner Bros.’ Baz Luhrmann-directed “Elvis” in 2022, with a three-day opening weekend of $31.2 million. In comparison, 20th Century Fox’s 2018 Freddie Mercury biopic, the multi-Oscar-winning “Bohemian Rhapsody,” grossed $51 million in its first three days.

“Bob Marley: One Love” had a magnificent Valentine’s Day launch, thanks in large part to its post-production crew, who ensured the film was ready after the actors’ strike prevented it from being released on Martin Luther King Jr. Day.

“The date became the kindling to start the fire over the long holiday weekend,” explains Paramount Domestic Distribution Chief Chris Aronson. “The movie’s title of ‘One Love’ represented the message of love, hope, and peace, and unity that is Bob’s music, which is emblematic of Valentine’s Day.”

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“My family and I are honored by the incredible response to ‘Bob Marley: One Love.'” This film, like my father’s music, is for the people, and his message of peace, love, and togetherness is obviously reaching out to audiences all around the world,” says Ziggy Marley, the film’s producer. “We thank the people for embracing this film, and in so doing, helping to highlight the message of one love.”

According to box office firm EntTelligence, the picture attracted 3.8 million viewers, compared to 1.8 million for “Madame Web,” which debuted concurrently. The film’s most popular demographic is 35-44 (22%), but it also has a strong cross-generational appeal, with 21% in the 18-24 range, 17% in the 25-34 range, 16% in the 45-54 range, and 14% in the 55-plus group.