by Caila | Apr 15, 2024 | TV & Movies
Google’s deprecation of third-party cookies is scheduled for later this year, but is the industry truly prepared? Bill Swanson, SVP of EMEA at Connatix, notes that while the sell-side is active, the buy-side is still very stable. Swanson outlines what the...
by Lindsey | Apr 15, 2024 | TV & Movies
Clint Eastwood made a rare public appearance last month to promote his friend Jane Goodall. According to a recent LinkedIn post, the 93-year-old actor was pictured seated next to the renowned conservationist at an event in Carmel, California. “I went to see Jane...
by Lindsey | Apr 12, 2024 | TV & Movies
Roblox (RBLX.N) has engaged PubMatic (PUBM.O) to assist boost sales of new video adverts that the gaming platform plans to introduce later this year, the advertising tech business said on Wednesday. Roblox began testing video advertising around the end of 2023 as part...
by James | Apr 11, 2024 | TV & Movies
In the film Field of Dreams, a voice says to Kevin Costner, “If you build it, he will come.” AMC Networks, like most other cable programmers, has suffered from cord-cutting, fewer linear viewers, and lower ad income as brands shift their attention to...
by James | Apr 10, 2024 | TV & Movies
One of the most common criticisms about YouTube TV has been its DVR. Not the fact that you may record as many programs as you like and keep them for 9 months, but the library, which contains DVR recordings and on-demand programming. This week, YouTube TV began rolling...
by James | Apr 10, 2024 | TV & Movies
When advertisers transition from digital to CTV, they bring with them specific expectations regarding targeting capabilities. Can CTV, however, offer the same degree of detail as digital? Teads’ Head of CTV, Dan Black, has his doubts. According to him,...
