Google’s deprecation of third-party cookies is scheduled for later this year, but is the industry truly prepared? Bill Swanson, SVP of EMEA at Connatix, notes that while the sell-side is active, the buy-side is still very stable.

Swanson outlines what the industry should be doing to prepare, as well as what a real future-proof privacy policy entails. Filmed at New Video Frontiers 2024 in London.