VLC is a widely used video player for desktops and other devices. Much loved for its ability to play a wide range of video files for free, the site is now apparently planning to establish a streaming service.

According to an interview with Lowpass, VLC’s president, Jean-Baptiste Kempf, claimed that the company was developing a streaming service. This service would be optional, allowing anyone with a player to watch movies, TV shows, and maybe live channels for free with commercials.”

VLC was quick to point out that the plans for this ad-supported service are not complete, and the service is not yet ready for launch. Kempf also stated that the new streaming services would be elective and not forced on anyone.

READ MORE: New Report Shows Streaming Viewers Warming Up To Ad-Supported Content

Ad-supported streaming services are among the fastest-growing sectors of cord-cutting right now. According to a recent Nielsen study, Tubi, The Roku Channel, and Pluto TV all increased in popularity last month. Other smaller businesses are apparently struggling to make a profit on ad-supported streaming, however. Sinclair recently sold its streaming service Stirr, stepping away from owning an ad-supported service.

For the time being, we’ll just have to wait and see what happens when VLC launches this service.

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