Today in Cord Cutting Today for March 18, 2024 we take a look at some of the major stories in the area of cord cutting including: DIRECTV Makes Local ABC, CBS, FOX, & NBC Channels Optional.

Is there a new film coming out that you want to see? Will you attend to your local movie theater or wait for it to be released on a streaming service such as Disney+, Max, or Paramount+, to name a few?

According to HarrisX’s IndieWire poll, you are not alone in hoping that it will be included with your streaming service subscription.

READ MORE: New Report Shows Streaming Viewers Warming Up To Ad-Supported Content

According to the survey, only 34% of Americans prefer to view movies in cinemas, implying that two-thirds would wait to stream them.

Watching movies at home has become the preferred method, with at-home sound and video quality approaching that of a movie theater. Movie theaters are extremely expensive when you factor in both admission pricing and the cost of food and beverages.

READ MORE: The fourth Largest Cable TV Company Is Going All In On Streaming, Joining Spectrum In Its Move Away From Traditional Cable TV

Americans appear to be content to wait for movies to become available on streaming services. The question today is whether anything can turn the tide of at-home streaming.

Another challenge that movie theaters are dealing with is an increasing number of films being streamed directly to consumers.