Following the Super Bowl, Usher collaborated with Rémy Martin Cognac to launch a global campaign using a track from his upcoming album.
Following Usher’s success at the Super Bowl LVIII Halftime Show, Rémy Martin brand cognac collaborates with the singer to launch a new worldwide campaign, “Life is a Melody,” using a single from Usher’s most recent album. In a partnership created in July 2023, the campaign urges both music and spirit lovers to “embark on a harmonious journey,” mixing the notes of Rémy Martin cognac with the “melodies of life.”
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The Rémy Martin x Usher partnership teases listeners with a sample of his new song, “Comin’ Home,” in which Usher is shown sitting at a piano, then at a restaurant booth, and finally center stage, accompanied by an old-fashioned whiskey glass or wrapped by bottles of Rémy Martin 1738 Accord Royal and XO.
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“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” Usher said. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal, and now, for the first time, Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”
“Through this partnership, we continue to draw inspiration from music as a timeless source,” stated Jean-Philippe Hecquet, CEO of the House of Rémy Martin. “The ‘Life is a Melody’ campaign, created in partnership with Usher, represents the artistic synergy of cognac, music, and life itself. This balance is evident in the wide spectrum of taste notes that combine to produce refined expressions.”
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In a continuation of the campaign, Rémy Martin will join Usher on his North American tour this summer to celebrate his love of skate culture across the United States. The “4 on the Floor” pop-up skate experiences in locations such as New York, Los Angeles, Las Vegas, Chicago, and Atlanta will be complemented by an immersive Rémy Après Skate speakeasy for a cocktail experience including Rémy Martin 1738 Accord Royal and XO.
“The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” adds Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas. “This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”
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