Beyonce was not the only artist to release new music during Super Bowl LVIII; Jennifer Lopez has announced a new album to go with her musical cinematic experience, which will be released this Friday.

The Grammys may be Music’s Biggest Night, but the Super Bowl could be its second-biggest night, with many musicians taking advantage of the occasion to promote new music. Following Taylor Swift’s announcement of a new album at the Grammys last week, the Super Bowl has served as a launchpad for a number of artists with impending projects.

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Usher, who performed at the Halftime Show, announced an expansion of his North American tour, while Beyonce released new music (and announced a new album) during a playful Verizon ad, and Jennifer Lopez teased new music during her comical cameo in a Dunkin Donuts spot starring Tom Brady, Matt Damon, and Ben Affleck.

Jennifer Lopez’s first major music project in nearly a decade, the 65-minute musical film “This Is Me…Now: A Love Story,” premieres on Prime Video this Friday, February 16, alongside a new full-length album.

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The name refers to her third album, This Is Me…Then, which was published in 2002. Five days before her debut, J.Lo is celebrating the return of traditional physical albums with a tailored collection of unique and limited editions on CD and vinyl.

The deluxe CD includes a 40-page booklet with exclusive images, as well as two of 20 possible polaroid photos, a type with which K-pop fans are already very familiar. The regular vinyl comes in “Jennifer’s favorite color of green,” along with eight extra exclusive vinyl colors, resulting in a collectors series that is currently available for preorder.

The film, directed by Dave Meyers and Chris Shafer from a script Lopez co-wrote with Matt Walton, is based on an original story by Lopez and stars (naturally) Lopez alongside husband Ben Affleck. A-list guests include Jane Fonda, Trevor Noah, Post Malone, Keke Palmer, Sofía Vergara, Kim Petras, Fat Joe, Jay Shetty, Neil deGrasse Tyson, and others.