Advertising expenditure for this Sunday’s Super Bowl has reached near-record levels, with the world’s top corporations spending significant sums to get their products in front of millions of people.

According to the New York Times, the average cost of a 30-second advertisement for the NFL’s biggest game of the year is over $7 million, up from $4 million a decade ago.

According to The Associated Press, the majority of advertisements last year sold for between $6 million and $7 million.

READ MORE: Super Bowl Ads Remain A Big Draw For Marketers In The Age Of Fragmented Media, But Can All Those Celebrity Pitches Really Work?

Last year’s big game featured high-budget commercials for Dunkin’ Donuts, The Farmer’s Dog pet food delivery, Amazon, and many alcohol firms, among others.

READ MORE: Pepsi Reserves Ice Spice For A Star-Studded Super Bowl Ad

This year’s Super Bowl, televised by CBS, is expected to draw tens of millions of viewers to witness the Kansas City Chiefs face the San Francisco 49ers.

Ratings for NFL games have skyrocketed in recent years, thanks to the proliferation of sports betting, games being played on more nights of the week, and the NFL’s expansion into larger and foreign markets.

The excitement around Chiefs tight end Travis Kelce, who is dating pop megastar Taylor Swift, heightens the anticipation for this year’s Super Bowl.