Kim Kardashian recently announced her latest business venture.
The multi-hyphenate recently shut down both her makeup line, KKW Beauty, and her perfume line, KKW Fragrance, to work on a rebrand, most likely renaming the lines since she is no longer Kim Kardashian West following her divorce from Kanye West.
With those projects on hold, it appears that the reality star had some extra time to work on a new venture: a skincare line. On Wednesday, June 1, Kardashian announced the project on Instagram, posting new photos of herself as well as images of the SKKN BY KIM product line.
“I’m thrilled to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I created from beginning to end,” Kim wrote in the caption. “I’ve been so fortunate to learn about skin and skin care from the world’s top dermatologists and estheticians over the years, and every bottle in my new line is filled with the knowledge I’ve gained along the way.”
“You will experience refillable packaging as well as clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity,” she added. I created this line so that everyone can feel comfortable in their own skin, and I can’t wait to share it with you!”
SKKN BY KIM will debut on June 21 at 9 a.m. PT / 12 p.m. ET exclusively on SKKNBYKIM.COM.