Disney Plans To Install Shoppable Television Ads

Disney Plans To Install Shoppable Television Ads

Disney is joining an increasing number of businesses to offer consumers the ability to instantly purchase goods they see on television. The media behemoth debuted Gateway Shop, its first streaming shoppable ad format, in beta last week. Disney claims that users of...
LG Ads Study Reveals Viewers Want To Buy Products Via TV

LG Ads Study Reveals Viewers Want To Buy Products Via TV

According to a new study conducted by LG Ad Solutions, viewers desire a simple option to purchase the products they see in commercials on theirtelevisions. 47% of respondents say they’ve made a purchase after seeing a shoppable ad. In its Shoppable TV Report: 2024 and...