by Lindsey | Aug 22, 2024 | Technology & News
In what may be the most bizarre news of the year, hackers stole billions of Americans’ most personal and sensitive information late last year — and the colossal breach was just revealed last week. The tragic data dump by National Public Data is a nightmare,...
by Lindsey | Aug 22, 2024 | Technology & News
Admiral, a firm that began with ad block recovery tools, announced the completion of a $19 million growth equity and debt investment round on Wednesday. Harbert Growth Partners, the growth equity arm of Harbert Management Corporation, led the new investment round,...
by Lindsey | Aug 21, 2024 | Technology & News
Google sales representatives apparently instructed advertisers to target underage YouTube subscribers, seemingly in contravention of the platform’s own policies forbidding minor targeting. Key Details: Google representatives apparently advised numerous ad buyers...
by Lindsey | Aug 21, 2024 | Technology & News
That concludes Netflix’s second-ever upfronts. Netflix announced on Tuesday that it saw a 150% boost in ad revenues during upfront talks this year compared to previous year. Travel, vehicle, retail, fast food, and consumer-packaged goods brands all contributed...
by Vanessa | Aug 20, 2024 | Technology & News
The first iPhone Pro units built in India could arrive as early as September or October this year. According to Bloomberg, Apple intends to begin manufacturing iPhone 16 Pro and Pro Max variants in India “as close to the global debut as possible.” This...
by Vanessa | Aug 20, 2024 | Technology & News
A new study examines the potential and limitations of interactive television advertising. The main findings: 36% higher unaided brand recall compared to ordinary video advertising.95% of viewers prefer adding things to their cart over rapid purchase. Increased CPMs:...