Adidas Winning Lawsuit Against Luxury Brand For Use Of Stripes In Designs

In a trademark infringement complaint filed by Adidas, luxury designer Thom Browne prevailed. Adidas’ contention that Brown’s three-striped patterns were too similar to the company’s was rejected by a New York jury.

The unlawful use of a trademark or service mark is referred to as trademark infringement. This usage may be in relation to goods or services and may cause confusion, deception, or misunderstanding about the firm from which a product or service was obtained. If trademark owners believe their marks are being infringed upon, they can file a lawsuit. If a trademark violation is confirmed, a court order can ban the defendant from using the location, and the owner may be given monetary damages.

Browne’s defended his design in the lawsuit by claiming that the two companies are not direct competitors and do not service the same consumer market. The argument dates back 15 years, according to the Associated Press. Adidas did not argue once Browne agreed to switch to a four-stripe pattern. However, when Browne gained prominence with the 2018 sale, he began expanding into activewear, and the sportswear behemoth took note.’

According to Adidas, Browne attempted to copy their logo “in a manner that is likely to generate consumer confusion and deceive the public.” Browne had already agreed to add a fourth stripe to avoid any potential misinterpretation. The court, however, determined that the stripes constituted a common pattern.

Last week, the lawsuit went to trial, with Adidas demanding $867,225 in damages and another $7 million in penalties, which it claimed was equivalent to Thom Browne’s earnings. The two-week trial ended when the jury of eight reached its decision in less than two hours. Thom Browne’s attorney said in his closing argument that people do not mix the two brands: Adidas is a sportswear corporation, whereas Thom Browne is a fashion house.

Adidas has stated that it intends to appeal the decision. “We are dissatisfied with the ruling and will continue to vigorously pursue our intellectual property, including filing any necessary appeals,” said a spokesman.

Adidas Winning Lawsuit Against Luxury Brand For Use Of Stripes In Designs

In a trademark infringement complaint filed by Adidas, luxury designer Thom Browne prevailed. Adidas’ contention that Brown’s three-striped patterns were too similar to the company’s was rejected by a New York jury.

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