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Time’s Running Out. TikTok TikTok

Time’s Running Out. TikTok TikTok

Following the passage of a measure by President Joe Biden that could result in TikTok's ban in the United States, ByteDance, the Chinese firm that owns TikTok, is considering selling the well-known app. A potential acquisition of TikTok would need more than simply...

Meta Ad Revenues To Overtake All Linear TV By 2025

Meta Ad Revenues To Overtake All Linear TV By 2025

TV revenues may have shown indications of recovery at the start of 2024, but new data from WARC predicts that linear TV gains will be eclipsed by social media gains over the coming year. Meta alone is expected to surpass all global linear TV ad revenues by 2025, as...

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