MrBeast appears to be playing ball with Elon Musk after all.
Earlier this week, Jimmy Donaldson, also known as MrBeast, one of YouTube’s most prominent personalities, posted a 16-minute video on X titled “$1 Car vs $100,000,000 Car!”
“I’m curious how much ad revenue a video on X would make, so I’m reuploading this to test it,” Donaldson wrote in the post, promising to publish the results next week.
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Donaldson released the identical car video to YouTube three months ago, and it has had over 211 million views. As of Tuesday, Donaldson’s X video has received 42.3 million views.
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His video post follows an argument between Donaldson and Musk in December, which sparked controversy over whether creators are welcome on X. When Musk encouraged the YouTuber to upload a video to X, Donaldson responded: “My videos cost millions to make, and even if they received a billion views on X, it would only cover a fraction of the cost. I’m willing to test things once monetization picks up!”
Musk has been talking about X competing with YouTube and Twitch for months, but now industry sources tell Cord Cutters News that the tech tycoon has approached certain popular YouTubers, like MrBeast, to put their videos on X. The Tesla founder has discussed increasing financial incentives to make it worthwhile for creators to post on his platform.
MrBeast has 231 million YouTube subscribers and 25.3 million followers on X. If more creators participate in these experiments and starting cross-posting — or even migrate exclusively — to X, video-sharing and live streaming applications may experience a significant shakeup.
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MrBeast’s video is not X’s first attempt to make place for content makers.
In December, Streamlabs, a famous live streaming software for content providers, announced support for the social networking site. The software’s cross-platform capabilities simplify live broadcasting on X.
When Twitter and X Corp. combined in April, Musk announced aspirations to transform the social media network into a “everything app.” Dating, job hunting, banking, audio and video conversations, live streaming, and other features have already been proposed for the one-stop shop app.
X was not immediately available for comment.
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