Elvis Presley’s estate has announced a holographic show that is similar to ABBA.
The digital avatar of the late King of Rock and Roll is scheduled to perform at the immersive Elvis Evolution concert in London in November, while vintage images of the music icon are projected onto a screen.
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Authentic Brands Group, the company that controls the estate of Elvis Presley, and Layered Reality, a British immersive entertainment outfit, are the creators of the AI show.
According to Layered Reality’s founder and CEO, Andrew McGuinness, “Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.”
“Elvis continues to be a global phenomenon, and people want to be involved in the entertainment rather than just watch it happen to them.
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“Everyone who loves and respects Elvis Presley will find it to be a once-in-a-lifetime opportunity to immerse themselves in his world, put themselves in his shoes, and honor his incredible legacy in music.”
There will be a restaurant on site, an afterparty with a DJ spinning all of Elvis’ hits, and a chance for fans to continue honoring the “Suspicious Minds” hitmaker.
The performance is currently scheduled to visit locations in Tokyo, Berlin, and Las Vegas.
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“We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy,” said Marc Rosen, president of entertainment at Authentic Brands Group, the company that owns Elvis Presley Enterprises.
The profitable hologram performance ABBA Voyage, featuring the Swedish superstars, contributed a staggering £322.6 million to the UK economy.
They perform in an east London venue designed specifically for their life-size avatars, known as “Abbatars.”
In keeping with the ‘Money, Money, Money’ hitmakers, retired rock icons KISS want to release their own avatars in 2027.
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