Google Says Substantial Changes To Search Rankings Are On The Way

According to Google’s Search Liaison, Danny Sullivan, big changes to Google’s search rankings are on the way.

This stems from a speech Sullivan gave at an event last Friday, in which he was cited as suggesting that “major changes” are on the way and that some people may need to “buckle up.”

After this story was published, Danny Sullivan responded on X, saying, “I was talking about numerous things people have raised where they want to see our performance better, or where they believe “fine, you improved this but what about…” And that all of these things match to enhancements that we are working on. There’s so much coming that I don’t want to say brace yourself, because those that create decent, people-first stuff should be alright. However, there are more improvements on the way.”

.@searchliaison says so much is coming to change ranking but doesn't want to say "buckle up" because if you are doing the right thing to help users then you should be ok. #brightonSEO
— Danielle Rohe (@d4ni_s) November 10, 2023

.@searchliaison "buckle-up" there are major changes coming to search ranking signals…#BrightonSEO
— Kristine (@schachin on Threads/Spoutible) 🇺🇦 (@schachin) November 10, 2023

Quotes. Here are two sites that quote Sullivan as saying, “buckle up, there will be major changes to search ranking signals…”

Here’s some more information:

His exact words were…"There's so much coming on and i don't want to say buckle up because that makes you freak out because if you're doing good stuff, it's not going to be an issue to you."
— Andy Simpson 🇬🇧 (@ndyjsimpson) November 13, 2023

“Major changes to search ranking” … coming to Google? I don’t know the exact words Danny did/didn’t say, but I’m confident he did say “if you’re doing the right things, you’ll be fine”. Or something like that. And if you ARE affected, you have work to do. https://t.co/KcFkvw8Vp3
— duane forrester (@DuaneForrester) November 13, 2023

With a slew of Google search ranking algorithm , it’s been a wild and turbulent year for SEOs. We recently received the November 2023 reviews update, the November 2023 core update, the October 2023 spam update, and the October 2023 Core Update.

But by saying he didn't want to say it he was saying it lol
— Danielle Rohe (@d4ni_s) November 13, 2023

I was talking about various things people have raised where they want to see our results improve, or where they think "sure, you fixed this but what about…." And that these things all correspond to improvements we have in the works. That there's so much coming that I don't want…
— Google SearchLiaison (@searchliaison) November 13, 2023

Are there going to be any more significant adjustments to Google’s core ranking algorithms in the near future? What will be so “major” that some of us will need to “buckle up” and prepare? How much more impactful will future algorithm modifications be than the ones we are now experiencing?

Google Says Substantial Changes To Search Rankings Are On The Way

According to Google’s Search Liaison, Danny Sullivan, big changes to Google’s search rankings are on the way.

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