"We Will Fill In The Gaps": Imax's CEO On Hollywood Strikes Disrupting The Release Schedule "We Will Fill In The Gaps"

Richard Gelfond, the CEO of Imax, asserts that the company is well-equipped to withstand alterations to Hollywood’s theatrical release schedule resulting from the ongoing writers’ and actors’ strikes.

“Imax is an exceptionally agile corporation. The strike is in progress. It has received a great deal of publicity,” Gelfond stated at the Goldman Sachs Communcacopia + Technology Conference.

Due to the Writers Guild of America and SAG-AFTRA strikes, studio marketers have been forced to cancel media tours, as guilds prohibit their members from promoting films from struck studios. MGM has pushed back to 2024 the September release of Zendaya-starring Luca Guadagnino’s awards-season hopeful Challengers, while Warner Bros. and Legendary Entertainment have done the same with Dune 2.

This autumn, Imax will screen alternative Hollywood tentpoles in place of Denis Villeneuve’s Dune sequel, including Nia DaCosta’s The Marvels, Lionsgate’s latest Hunger Games sequel, and Apple’s Killers of the Flower Moon.

“Now that it has been relocated, we can play all three, and we have a great title in Dune for next year,” Gelfond stated at an investors conference. In October, Imax will also screen the forthcoming Taylor Swift concert tour film.

“Our customers do not sit around and shake their heads, and neither do I, because given who we are and what our brand stands for, it is highly likely that we will fill in the blanks,” he continued.

Imax will also program local language films in select markets in the event that the dual strikes continue to disrupt the Hollywood theatrical release schedule.

“There are numerous levers to pull. No, I do not believe that people are that upset about the strikes, Gelfond concluded.

“We Will Fill In The Gaps”: Imax’s CEO On Hollywood Strikes Disrupting The Release Schedule “We Will Fill In The Gaps”

Richard Gelfond, the CEO of Imax, asserts that the company is well-equipped to withstand alterations to Hollywood’s theatrical release schedule resulting from the ongoing writers’ and actors’ strikes.

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