Smith Entertainment Group Partners With Travis Scott And Cactus Jack For NBA All-Star Weekend

The multi-platinum hip-hop artist Travis Scott’s clothing line and record label, Cactus Jack, have partnered with Smith Entertainment Group, the parent company of the Utah Jazz, to organize a number of exciting events that will improve the viewing experience for fans descending on downtown Salt Lake City for NBA All-Star 2023.

Over the length of the partnership’s weekend-long duration, Cactus Jack will plan a variety of activations, offering locals and visitors alike more opportunities to experience the thrill that only a major event like All-Star weekend could provide.

The Depot will play host to a number of exclusive performances by top artists chosen by Travis. Don Toliver and Sheck Wes will perform on Friday, February 17, and additional artists who will headline the venue on Saturday, February, will be revealed soon. Chase B is the Concert Series DJ. Both concerts are scheduled to commence at 8 o’clock. Tickets for the Cactus Jack Concert Series will be offered here beginning on Friday, Feb. 3 for $150 per ticket, per night. A maximum of 1,200 guests are allowed per evening.

Travis has worked with professional snowboarder and businessman Jeremy Jones to put together an excellent field of participants for this two-day snowboarding competition, including friends of Travis Jake Canter and Zeb Powell. Travis was inspired by his love for the sport. Amateurs will compete on Friday, Feb. 17, from 2 to 5 pm, before the professionals take to the rails for the finals on Saturday, Feb. 18, from 3-6 pm. On Saturday, Travis will witness the competition and cheer on the victors. The public is welcome to attend the Grit Rail Jam, which is free and sponsored by the Utah Sports Commission, Utah Jazz, and Cactus Jack. Olympic Legacy Plaza at The Gateway is where it happens.

In conjunction with Mitchell and Ness, Travis will showcase unique product drops from the Cactus Jack collection as part of The Shop Salt Lake City, a cutting-edge pop-up retail engagement that will be located at The Gateway and open to the public from Thursday, Feb. 16, through Sunday, Feb. 19. Every day, new goods will be released. From Thursday, February 16 through Saturday, February 18, as well as from 11 am to 4 pm on Sunday, February 19, the public can visit the Cactus Jack pop-up store at 16 N. Rio Grande.

Travis Scott said, “Working with Smith Entertainment Group and the Utah Jazz to build legendary moments on a stage the size of Salt Lake City is a dream, especially during a time like All-Star weekend. “I adore Utah and have been snowboarding here for years. All people will want to be in Salt Lake City, without a doubt.

Ryan Smith, owner of the Utah Jazz, said of Travis, “Travis has a unique vision that has made him one of the most well-known artists in the world, and we are pleased for him to bring his creative energy to Utah.” We are beyond thrilled to be working with him on these activations that will encourage even more fans and members of the community to participate in the incredible All-Star weekend celebrations.

NBA All-Star 2023, which will bring together the best and most passionate players for a global celebration of the game, will be co-hosted by the Utah Jazz in Salt Lake City. From Thursday, February 16 through Sunday, February 19, there will be formal celebrations.

Smith Entertainment Group Partners With Travis Scott And Cactus Jack For NBA All-Star Weekend

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